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Cerutti’s adventure started in Casale Monferrato, before the beginning of the 20th Century. The workshop of Giuseppe, a smith and father of Giovanni - Cerutti’s founder - was the modest starting point of this successful enterprise.
Giovanni Cerutti had an inborn aptitude for mechanics and in 1920 opened a small machine-shop repairing textile machines. In the post second world war period the big change occurred; rotogravure presses replaced textile machines.
The first rotogravure press for the Italian market, manufactured in a small plant situated in the Casale quarter called Valentino, was for the Palazzi Company in 1950. Prior to this in 1949, Luigi Cerutti, Giovanni’s son, who started working with him since the end of his studies, walked through the Iron Curtain, selling a press dedicated to PVC printing for the production of table-clothes to Prasa of Warsaw in Poland.
Amongst the goals achieved in this decade, there is the delivery of the first rotogravure press for magazines to the Mondadori Group; the same model was also supplied to the French Group Cino del Duca and to Famiglia Cristiana.
In 1956, with the opening of the new plant in via Adam, Cerutti’s activities grew to industrial size.
At the beginning of the sixties, Luigi Cerutti understood that packaging would become one of the most important tools to sell a product and a message. He made a statement which truly embodied his vision: "The world will be packaged." For this reason, Cerutti entered the sector of packaging presses for plastic film and decided to build a new plant in Vercelli: a really successful decision.
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